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Dirk Schindelbeck » Blog Archiv » Theorie und Geschichte des Markenartikels

Theorie und Geschichte des Markenartikels

In dieser Rubrik finden Sie verschiedene Aufsätze zur Geschichte von Markenwesen und Wirtschaftswerbung in Deutschland. Es finden sich sowohl Übersichtstexte als auch Darstellungen bestimmter Zeiträume wie z.B. der Phase von 1850 bis 1933 als auch der Zeit nach dem Zweiten Weltkrieg in der Bundesrepublik.

Strategien zwischen Kunst und Kommerz. Zur Geschichte des Markenartikels seit 1850 (aus: Strategien der Werbekunst von 1850 bis 1933. Katalog zur gleichnamigen Ausstellung des Deutschen Historischen Museums, Berlin 2004, S. 67-77 Die Geschichte des Markenartikels seit 1850 (PDF, 10 S.)

Kleine Geschichte des Markenartikels Eine Tour d’horozont im Zeitraffer, 2008

Roth-Händle und Reval: Zwei Marken zwischen Kunst und Werbung (aus: Geroldsecker Land, Heft 47/2005, Roth-Händle und Reval PDF, 1 S.)

Marken, wollt ihr ewg leben. Von sleeping beauties und wachküssenden Prinzen. (aus: Florian Langenscheidt (Hg.): Deutsche Standards. Die Königklasse deutscher Produkte und Dienstleistungen, Köln 2004, S. 597-599)

Schlagworte: »

Autor: Dirk Schindelbeck
Datum: Samstag, 6. Juni 2009 11:19
Themengebiet: Konsum & Marken